Posts Tagged ‘feedback’

Simple But Effective Marketing

Tuesday, July 14th, 2009

This morning the sun is shining bright outside as you and sit comfortably in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.

As you take a sip of your early morning double espresso you feel a rush of cool air and catch a movement from the corner of your eye. In the blink of an eye there is now an smartly dressed stranger sitting in the chair opposite. Surprised, you bet; you didn’t hear anyone knock and just as you are about to say something he begins in a calm and measured voice.

‘The deal is this’

‘I will advertise your product on billboards at the busiest junctions of every city of the world.’

‘I will be able to tell you how many people see the advertisement, their nationality, gender and age group.’

‘I will tell you what they think of your product and in many cases I will give you their contact details. While they are looking at the billboard I will allow them to view your website and even make a purchase if they feel the urge.’

‘I will have all this all set up in just a couple of days and it will cost you less than what you would normally pay for a small advertisement in your typical trade journal.’

He pauses momentarily. ‘Interested?’

Now you might think that such an offer was too good to be true, you might think that you are going to wake up soon or maybe that it really is time to get a lock on that office door.

But let’s just take a minute. If you are still reading this I am that man who has come from nowhere and offered you a deal.

The advertising site is on the Internet and the billboard I’m offering is the humble online survey.

Take a fresh look and start to associate an online survey with ‘marketing’ and not with ‘market research’. Not any type of marketing but ‘Marketing’ with a capital ‘M’ and in flashing neon lights. Marketing that is effective, direct, low cost and quick.

You can advertise a published online survey on a website, or via email and like a billboard by the side of a major road junction, your message will appear in front of people. The number of people that see a billboard can only be estimated where as the number of people that start a survey is a verifiable number.

Surveys can ask demographic questions such as gender, age and nationality and in doing so you are obtaining metrics about the effectiveness of your promotion and are interacting with the respondent on a one-on-one level.

Unlike billboards where the message is often subliminal, or maybe just trying to achieve brand awareness, with online surveys you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived.

Using an online survey website it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis.

Even if you throw in a prize as an incentive for people to complete the survey, maybe invest in some Pay Per Click advertising to capture a wider, or more focused, audience you are still talking low cost effective marketing.

‘So,. Do we have a deal?’

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